New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has introduced its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” to further enhance customer awareness regarding the importance of selecting genuine automotive parts.
Following the successful execution of the campaign in 2024 and 2025, the initiative has already proven effective in engaging customers and a wide range of stakeholders. It successfully generated strong awareness about the importance of using genuine parts. Building upon this success in 2026, the latest phase has been designed to be more comprehensive and engaging, with an increased focus on digital engagement, service touchpoints, and the broader automotive ecosystem. The campaign aims to strengthen customer understanding and encourage the consistent choice of Hyundai Genuine Parts, helping customers make informed decisions during every service and repair interaction.
Customer safety and trust remain central to the company’s priorities. Customers who are well informed are more capable of making sound decisions and avoiding the risks associated with counterfeit automotive components.
Informed customers play an important role in ensuring safer journeys and better long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in accordance with Hyundai Motor Group standards and specifications and are designed to meet original manufacturing requirements. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness campaign, the company seeks to build confidence among customers and encourage them to choose Hyundai Genuine Parts at every opportunity.
Sharing his perspective on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative demonstrates Mobis India Limited’s ongoing commitment to customer safety and reinforces the importance of trust within the company’s vision. He further explained that the campaign is intended to educate Hyundai vehicle owners about the risks linked to counterfeit parts while emphasizing the long-term benefits of choosing Hyundai Genuine Parts.
He also added that all genuine parts supplied by Mobis undergo stringent quality testing processes to ensure durability, safety, and exact compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and consistently verify the authenticity of parts to ensure dependable vehicle performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the objective of becoming a leader in the smart mobility era. Based on three key modular automotive systems—chassis, cockpit, and front-end modules—Mobis India works to make driving safer, easier, and more convenient while also offering service parts solutions designed to effectively meet customer requirements.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across PAN India.
The company’s strength in the after-sales parts business is driven by the strong integration of its forward and backward supply chain solutions, vendor network, pan-India dealers and distributors, and end customers. Leveraging global expertise, Mobis India has enhanced its dealer and distributor network into a highly efficient and sustainable ecosystem with the aim of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
